Over the past 15 years, I’ve worked across continents, languages, and landscapes to create commercials and films that move people — toward a feeling, a moment, a brand, a truth. From directing Super Bowl campaigns with cultural icons to capturing quiet, human moments on distant mountaintops, my work lives where scale meets intimacy.

 

I thrive on set — not for the chaos, but for the chemistry. I believe the best work happens when trust flows freely, egos are left at the door, and the crew becomes a kind of chosen family. I lead with calm, clarity, and curiosity. Leadership isn’t about control, it’s about attunement.